2K contacted our team to produce various assets promoting their upcoming release, Mafia: The Old Country. The game is set in 1900s Italy, and it was a critical directive from the game studio to keep the associated look and feel throughout all of the promotions we created.
A lot of the coverage we made used key art, and screenshots from the game, as well as fully bespoke designs matching the overall visual style. On multiple occasions, I was asked to design from scratch, using my expertise.
One of these bespoke graphics was a global release map, the marketing team asked if we could do something unique, that matches the style, and I opted to try and make an old-style map, with ink blots, textured fonts and foreground elements. The Mafia team provided some assets, while I had to convert others to match the aesthetic.
Another post with major importance was the spec sheet, as this lets players know what they can expect on launch day. This went through around ten revisions, working with the development team on changing the stats, adding various requirements and updating information as we got closer to launch.
Shortly before release, I was tasked to create all the various game platform takeovers. The one featured is for Steam, but this also had full takeover campaigns for Xbox and PlayStation respectively.
The social team had some unique key art but couldn't figure out how they wanted to use them, I suggested a series of countdown graphics with the same paper and text treatments. These served to work extremely well at building excitement for the release date.
One of the last projects I worked on for the title was the post launch accolades. We developed these shortly after release, when all the large gaming news outlets pushed their articles and general reviews to the public. I had to create social posts as well as social headers, which replaced the more evergreen key art versions.