![](https://cdn.myportfolio.com/a8df1d9c-ae60-49d0-9734-4199248c7154/25c9e15b-67a3-4113-965f-4108f0df858b_rw_1920.png?h=eac1892410f5da7b1b6d8b5cb3ac1c67)
I developed the branding for Dallas Empire to be the crown jewel of the Call of Duty League. We had a star-studded roster, and expected high levels of performance out the gate.
![](https://cdn.myportfolio.com/a8df1d9c-ae60-49d0-9734-4199248c7154/dbf6f15c-a2a6-49d3-af5b-1de267b3f21c_rw_1920.png?h=bf321b17281ca9e244c1bf620e489d97)
The first title the League would be playing was Call of Duty: Cold War, and to reflect that, myself and my junior designers developed a branding style showing redacted information, old school text effects with grain and TV effects.
![](https://cdn.myportfolio.com/a8df1d9c-ae60-49d0-9734-4199248c7154/8f2f780a-a524-4011-a401-e77975a042ab_rw_1920.png?h=0a394a7ea5af389fc7a7cb9e894b70b8)
These graphics needed to incorporate a sponsor line, and update our fans on current matches and score lines.
![](https://cdn.myportfolio.com/a8df1d9c-ae60-49d0-9734-4199248c7154/4f84db9b-ec4d-45b2-81c8-6f2e5b604900_rw_1920.png?h=54b63e6f6a6c6f509eed7325dcf8a7ee)
Using text effects and overlays, we were able to combine the older styles with a new age look that the young demographic is familiar with. These were received very well by the fans of the Call of Duty League.
![](https://cdn.myportfolio.com/a8df1d9c-ae60-49d0-9734-4199248c7154/5ac60e8f-265a-4086-b473-5a91f5c7f379_rw_1920.png?h=c9ace45eee11dad266fc4879e12fad7b)
To further the brand style, when we signed new players, I replicated dossiers to feature their info, and used imagery from our home city of Dallas.