I worked as the head of Envy Gaming's art department, overseeing all visual communications for the various teams underneath the parent company. I worked with the company from 2015 to 2021, managing the branding and coordination of the brands, as well as developing all graphic assets.
One large component of all esports branding is social representation for players. This should always showcase players in a stylistic way, while featuring the team branding and team sponsors.
Sponsor deliverables on social media are another staple for esports organizations. I have worked with countless partners and gone through approval processes with each to ensure their message is delivered accurately and effectively.
Another key element of esports design is brand implementation in different game properties. I've developed several branded skin packs for games, which provide a way for the company to generate revenue and for fans to represent their favorite teams. Best way to think about it is a virtual team jersey to wear.
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