Recently assisted the Chinese-owned PC accessory brand, LAMZU, on their recent launch for a glass mousepad. I took exisiting assets and helped reformat them into an engaging style for a western audience.
I used my previous product launch experience to help them plan the posting structure for the launch week, with a teaser, available now update and then a more descriptive product highlight to follow up the launch day.
This worked well, and the product sold out within hours of the launch.
As their branding is relatively simple, no associated fonts and colors, I reviewed their website and previous launches alongside the art of the item itself to develop the overall art style.